If you don’t have a lot of online marketing or web design experience, you probably don’t know what goes into a quality website. I remember when I got started in the digital industry. My colleagues would be laughing at a really bad website. I would look at the thing, and I didn’t really understand what made it so horrible.
This blog post is going to go over 3 essential parts of a high quality dental website. Understanding what goes into these elements will help you to understand if your website is in need of a facelift.
1. Sharp Design
Discussing the overall design of a website is pretty broad. However, the overall look is one of the most important parts of a site. The new website style has the site broken up into separate little sections. Each of these should have some kind of image, heading, content, and call to action. Go ahead and look at the Solution Med Media homepage for an example. You’ll see how each of the different sections are built.
Another new aspect to modern websites is basic animation. You need to be really careful with not going overboard with moving pieces on the site. This should be something that catches the users eye and keeps people engaged with the content. However, it shouldn’t be overbearing and obnoxious. Almost all new websites will have at least a little bit of animation. Again, look at our homepage for a good example. You can see how there is a little bit of movement as you scroll down the page, but it isn’t a distraction.
Gone are the days when a website was made up of what came up on a single screen. Now days, it’s all about the scrolling look. This gives you a lot more opportunities to engage the user and hopefully get them to click on your calls to action.
You need to be careful with the scrolling design. I’ve seen people put enough content on one page that could make up the whole site. It’s important to have well constructed sections that hook the audience.
Modern websites are very clean and concise. There’s always a good use of space that makes it easy for the user to read your messaging. Websites that have too much information jammed into one space is a turnoff to most people.
You need to be very careful with using huge blocks of text on your site. These big sections of content tend to be skipped over by the user. It’s better to be strategic with how you message your service rather than having non stop content no one reads.
2. Amazing Blog
Most people don’t really understand the purpose of a blog. I remember before I got started in the digital marketing world, I could never grasp the value a blog could add to a website.
You need to think of your blog as the center of all your digital marketing efforts. The main metric Google uses in it’s ranking algorithm is the amount of content you have about a particular subject. That means if you want to rank for “Orlando Dentist”, you better have a ton of content that talks about dentistry. The size and quality of your index is the first thing Google looks at when determining your organic placement.
The content from your blog can be repurposed in many different marketing campaigns. It’s great to have a downloadable section on your website that has a bunch of different eBooks and infographics. What better place to pull the content for these marketing pieces than from your blog.
Lastly, people are always wondering how to be successful with social media. The main thing you need to do is share interesting information. When you have a blog that is full of great content, it makes leveraging social media a snap.
If there’s one thing I want you to leave from this post, it’s that your blog should be the core component to your digital marketing efforts.
3. Strategic Optimization
This last point is by far the easiest of the three. However, the onsite optimization is still a key part of a great website. It’s extremely important to optimize your website for the right terms. This will ensure you start popping up for keywords that drive the right kind of traffic.
The Title Tag is one of the most basic parts of digital marketing. This is the content that shows up when your site is listed in the search engines. It’s important the Title Tag is no more than 65 characters and contains a few core keywords. It’s important to remember each page should have a unique Title that’s highly optimized to rank for strategic terms.
The Meta Description also shows up in the search engines. This is the bit of text that shows up below the Title Tag. Meta Descriptions should never be more than 160 characters and contain two core keywords.
Body content should always be written for the user before the search engine. Getting people engaged with your message is much more important that a certain ration of keywords. However, after you’ve written a great page, it’s smart to go back in and tune it up for the search engines. It’s best to add core keywords to the heading & body sections.
The thing to remember with onsite optimization is your message should be uniform. You should target the same keywords in all of the different optimization elements. This will tell Google exactly what keywords you want to target.
Having a great website takes a lot of work. Creating cutting edge design that has amazing content doesn’t happen over night. However, it’s truly worth all the hours you’ll put into the project. Having a site that’s both optimized for the user and search will ensure you drive the right kind of traffic to your website. If you follow our recommendations, you’ll be one step closer to online success.
As always, if you’re looking for the best dental marketing firm, we are here to help. Our product contains the most work and is proven to generate results.