When I look around the business landscape I see lots of people with great plans.
Every department has a terrific, logical, and well thought out strategy to accomplish it’s goals.
Marketing departments are going to generate thousands of perfectly qualified leads, HR departments are going to hire every fitting talent under the sun, and engineering departments are going to all create the next game changer.
Judging by these strategies, it would appear that every business is going to win at everything they do. The strategies are in place, they have been presented to the right people, and everyone is pumped and ready to go.
Yet also when I look around the business landscape, I rarely seeing all these plans happening. Isn’t it true? How often are all of these strategies actually working? In your experience, how often have you been excited about a strategy someone has presented, but absolutely nothing has ever come of it?
Personally, thinking back throughout all the times within my career, I’ve maybe seen a small handful of strategies successfully executed from start to finish where the desired outcome was achieved. I’m sure this is so when you think about your experience too.
Why is this?
Misguided, uninspired execution.
Everyone has great intentions, and that’s all a strategy really is — an intention. But if you’re looking for a sunset running east, I’ve got news for you: it’s not going to happen.
Unless you do the right things, only then, the right things will happen. That is a universal principle that can never be changed. From our personal lives, right up into the business world. If you have a strategy to lose weight, but aren’t able to actually do what it takes in the gym and with your consumption of food consistently, is it going to happen?
It will simply be another failed attempt and unfortunately, that’s mostly what I see in people’s personal and business lives.
Strategy is the Easy Part
So always keep this in mind, if it’s not already: strategy is the easy part. Isn’t it? Isn’t it MUCH easier to come up with strategy then it is to actually execute it? Sitting around dreaming of having the perfect body is what any chump can do late at night watching infomercials. Those people come up with great strategies all the time. But it never works out, does it. Simplistic example, but you get my point.
So if you’re going to succeed as a business, you need people focused on execution — NOT strategy. If your inbound marketing and lead gen efforts are going to succeed, you also need people focused on execution — NOT strategy.
This doesn’t mean strategy isn’t important, because it is. But execution is where the magic happens. It is the real. Strategy is just make believe — a fictitious mind-made story…until you actually create it into existence.
So let me do a shameless plug here: digital flavor is focused on execution. This doesn’t mean we don’t help with strategy too, but 99% of our energy and focus is on doing the right things. Because after all, strategy is the easy part.
If you think SEO, content marketing, or inbound marketing doesn’t work based on past experiences with previous employees or agencies, you probably just hired the wrong people that did the wrong things. It’s really that simple. I’m sure they got you very excited when they presented their strategies, but did anything come of it?
So focus on doing the right things and you will win. Take time to figure out what those right things are! In other words, focus on execution. Grandiose plans never did anything for anyone, until they were actually executed.