Here’s a challenge for you.
Go online, find a job board – the more targeted it is towards marketers, the better – and then announce that you’re looking for an inbound marketer.
You’re about to receive a slew of emails from liberal arts students, stay-at-home moms, retired history professors, and even that kid who works at the Starbucks down the street. “I’m the perfect inbound marketer,” they’ll claim. “I’m always on Facebook!”
With so many social media channels available to the public today, everyone suddenly fancies themselves a social media marketing guru, expert, master, specialist, or legend.
Some will even go as far as add it to their resume and then market themselves as a Social Media Brand Ambassador, Social Media Strategist, Social Media Marketer, or whatever other title they can dream up.
But let’s face it; it’s hard to find a real inbound marketer who actually knows what they’re doing and has proven it with results.
What does a diamond-in-the-rough inbound marketer look like?
Finding the perfect inbound marketer for your team – someone who not only lives and breathes inbound marketing, but also has the right skills, shares your vision for the future, and will stop at nothing to take your business to the next level – isn’t an easy task.
Because after all, your business is no place for any run-of-the-mill inbound marketer.
What you need is a superstar who truly believes in the success of your business; has all the skills, experience, and areas of expertise to give your business exactly what it needs; and will stop at nothing to take your business to places you’ve only dreamed of.
How can you spot such a smart, enthusiastic, and compatible superstar in a sea of Twitter-addicted self-proclaimed social media gurus and a-dime-a-dozen inbound marketers who are just in it for the paycheck?
Examine each candidate carefully and seek out the following five ingredients to the perfect inbound marketer (yield: one awesome employee):
1. Extensive experience
Experience is paramount when it comes to finding the right inbound marketer for your business.
While it’s true that the perfect candidate could be fresh out of college with little to no experience and a very high aptitude, it would still be unwise to hire this person as your lead marketer.
Your business doesn’t have the time and resources to be a guinea pig for an inbound marketer who’s still trying to find their footing.
You need a seasoned inbound marketer who has all of the knowledge and experience necessary to make your business succeed right off the bat.
Solution: The best way to determine a candidate’s competency as an inbound marketer to ask about their past campaigns. Have them show you their portfolio and explain what they have accomplished in the past.
2. Diverse skills
While it’s up to you to decide how seasoned you want your inbound marketer to be, there are some diverse skills your ideal candidate must have under their belt:
Marketing automation: Your superstar needs to understand how to implement marketing automation software such as HubSpot or Infusionsoft. Be sure to find out whether or not your candidate has any experience with marketing automation; if they do, ask them which software they’re familiar with.
Have a strong eye for design. Even the best content in the world will be ignored if it’s not displayed in a way that’s appealing and optimized for all digital devices. Your inbound marketer doesn’t have to be an award-winning designer, but they still need to be able to recognize and appreciate good design.
Can see the big picture. That means taking into account your company’s goals and all the viable strategies available in order to create a wildly successful inbound marketing campaign. Without an inbound marketer there to visualize the campaign as a whole and take the necessary steps to meet all of the goals, the entire campaign will tank.
3. Outstanding writing ability
This one is so important it deserves to be it’s own number.
Successful inbound marketing is impossible without great content. Your inbound marketer will be responsible for getting engaging content produced on a regular basis.
Content is what will keep people coming back to your website, so you better hire one who can write really well.
Not only that, but your inbound marketer must also have a keen eye for grammatical errors and a knack for writing killer headlines.
You know what they say: content is king and you have to have someone who can get remarkable content created on a regular basis.
3. A clear vision for your business
Of course, it’s always important to see eye to eye with each of your team members, but it’s extra important to be on the same page as your inbound marketer.
The more your inbound marketer understands what you’re looking for, the more they will be able to meet (or hopefully exceed) your company’s goals.
Before you hire someone you need to determine if this person has the ability to have the clear vision for you business that you need.
Give them a test! Have them put together 30, 60, 90 day plan and an overall preliminary inbound strategy.
Make sure you’re both on the same page.
4. Flexible and adaptable
The internet is evolving faster than ever.
New social media, advertising, branding, and a zillion other types of trends emerge every day, and this fast-moving industry is going to eat your business alive if your inbound marketer doesn’t stay on top of the trends at all times.
That’s why you need to hire an inbound marketer who can roll with the changes with a smile on their face.
That means continuously learning new trends, questioning old and new marketing tactics, and adapting your company’s inbound marketing strategies accordingly.
Here’s a tip: don’t hire anyone who calls themselves an SEO marketer (or even has ‘SEO’ in their job title). In case you haven’t heard, SEO is dead, and any good inbound marketer will know that.
5. A go-getter personality
A good inbound marketer gets stuff done, one way or another. In other words, you should never, ever bring a passive person on board to run your company’s inbound marketing campaign.
Your inbound marketer needs to be reliable, tenacious, and vigorous enough to meet tight deadlines, make difficult decisions on the spot, and produce results.
They need to have what it takes to get stuff done, stat.
You found the perfect inbound marketer. Now what?
Even if your inbound marketer happens to be the best writer in the world, getting great content will always be a constant challenge.
That’s where Content Cornerstone comes in. We’ve developed a 4-part content marketing strategy designed to seamlessly plug into your internal marketing team’s efforts. Content Cornerstone is the content you campaign needs to attract more traffic, convert more prospects, and win more customers. With SEO 2.0, killer content, and expert execution you’ll be well on your way toward inbound marketing success.
Combine Content Cornerstone with the perfect inbound marketer let’s create magic together!