In preparation for a new account, we do a extensive amounts of research. This gives us what we need to build a custom, campaign strategy for each of our clients. Below is a sample of a new campaign plan we put together for one of our clients.

Client Discovery
Here, we couple the information shared in your onboarding survey with some general research about your company, industry and potential clients. This information has been crucial to developing the following campaign strategy.

What industry are you in?

What are your goals for this inbound marketing campaign?

What value do you offer your customers?

Who are your competitors?

What do you offer customers that the competition doesn’t?

How would you like to come across to your customers?

What do you want them to think about your company?

Name some specific topics you’d like to see discussed on your blog?

New Ideas

  • Free Webinar
  • Build a series of online courses that teach people how to get started with flipping houses.
  • Use the website, email, social media, and blog to get people to sign up for the course.\
  • Educate people on how to get started in the industry. Give them options for getting financing

Downloadables Section on Website

  • Build a series of eBooks, infographics, and case studies.
  • Use social media to promote these pieces of content. Use downloadables as click bate to generate new leads.

Focus on short & long-tail keywords

  • The website has pretty good rankings for some valuable terms. Leverage guest blog posting and other link building methods to improve top terms.
  • Plan out a wide range of long-tail terms we can target with the blog. Make sure all of the posts used inbound linking to improve most valuable pages.

Build new landing pages for PPC campaigns

  • Build a bunch of new, nice landing pages for all paid campaigns. Use downloadables as the value propesitoin on a bunch of the pages.

Build new review websites to compare competition

  • Build new websites with different class 3 IP Addresses to review the competition. Use this as a lead funnel to generate leads.

Find a few local markets where we can gain traction

  • Targeting cities and states can be a great way to capitalize on low hanging fruit. Find a few local markets we want to target, and go after them to obtain top rankings.

Competition Analysis

  • Tip number one to finding online success: know your enemy. By analyzing the most successful sites relevant to your industry, we can gain a fuller understanding of your brand’s current position on the web. From there, we can set realistic goals and expectations for tracking your online progression.

SEO Studio

  • By taking a careful look at your site’s current situation, we’ve been able to determine what’s working and what isn’t working. The following is a compilation of information that sets us up to continually ensure your site’s SEO work is keeping your company ahead of the competition. The research done here is also crucial to the remainder of our campaign strategy.

On-site Optimization Research

Root Terms
Geo-Qualifiers
Hard Money Loans
San Diego
Hardmoneyloan

Salt Lake
Real Estate Investment

Las Vegas
Hard Loan
San Francisco
Fix and Flip
California

Basic Indexing Analysis

  • Robots File
    Yes
    XML Site Map
    Yes
    Number of Indexed Pages
    1,140

Basic Link Acquisition Analysis

Number of Backlinks: 212

Link Diversity: 19

Domain Authority: 37

Domain MozTrust: 3.24

Top 3 Anchor Text Terms:

**Problem**

All links point to www.xxx.com This page redirects to dohardmoney.com. We need to build new links to the second URL.

Content Catalyst

  • After evaluating your industry’s online presence, we’ve been able to target some specific keywords that prove to be most successful. Below, we’ve broken out those keywords into specific terms that will be applicable to your target personas, and constructed a content campaign around those terms.

Keyword Map

CATEGORIES

Hard Money Loan
Real Estate Investment
Fix to Flip
KEYWORDS
Hard Money Loan
Real Estate Investment Tips
How to Fix to Flip

Hard Money Lender
Real Estate Investment Ideas
Fix to Flip Course

Best Hard Money Loan

Best Real Estate Investment
Fix to Flip Advice

Best Hard Money Loan
Learn How to Invest in Real Estate
Fix to Flip Houses

Hard Money

Real Estate Investment Guide
Fix to Flip House

CTA’s

Option 1: “Get 100% Financing”

WHAT? Get 100% financing

WHERE? Online

WHY? Best financing option available

Option 2: “Beginners Guide to Start Flipping Houses”

WHAT? Download free guide to flipping houses

WHERE? Landing pages

WHY? Free educational material to learn how to flip houses.

Option 3: “Register for Our Free Webinar”

WHAT? Register for free online webinar

WHERE? Landing page

WHY? Learn how to start flipping houses

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Content Calendar
Month One: April 15 – May 15

headline
keyword
persona
cta
post date
1
3 Things Most People Do Wrong When Flipping Houses
Flipping Houses
Fresh Start Freddie
Free Guide
04/23/2018
2
What I Wish I Knew When I Got My Hard Money Loan
Hard Money Loan
Contractor Carl
100% Financing
04/30/2018
3
10 Steps to Success with Real Estate Investment
Entrepreneur Eric
Moms with children and teens, dads with children and teens
Sign Up for Webinar
05/07/2018
4
3 Way You Know You Chose the Wrong Hard Money Lender
Hard Money Lender
Contractor Carl
Request a Free Consultation
05/14/2018
Guest Posting

BY-LINE
TOPIC
persona
POSTING SITES
COMPLETED DATE
Guest Post
Business of Flipping Houses
Business of Flipping Houses
Open
Real Estate and Buseinss
4/15/2018
Lead Laboratory
In an effort to garner new business and nurture existing clients, we have come up with a specific method of generating a spark between your audience and your brand. The following outlines the strategy behind the collateral we’ll be producing over the next quarter.

Overall Strategy
Prospective campaign launch date:

 

Targeted Persona:

Overall Topic:

 

Call to action
Number of Collateral Pieces
Completion Date
Downloadable
Beginners Guide to Flipping Houses
1
N/A
Landing Page
Learn to Start Flipping Houses
1
N/A
Lead Nurture Campaign
Free Guide to Get Started Fix to Flip
1
N/A
Ad Management
AdWords, Facebook, and LinkedIn
1
N/A
New Ideas

 

Free Webinar

 

Build a series of online courses that teach people how to get started with flipping houses.

 

Use the website, email, social media, and blog to get people to sign up for the course.

 

Educate people on how to get started in the industry. Give them options for getting financing

 

Downloadables Section on Website

 

Build a series of eBooks, infographics, and case studies.

 

Use social media to promote these pieces of content. Use downloadables as click bate to generate new leads.

 

Focus on short & long-tail keywords

 

The website has pretty good rankings for some valuable terms. Leverage guest blog posting and other link building methods to improve top terms.

 

Plan out a wide range of long-tail terms we can target with the blog. Make sure all of the posts used inbound linking to improve most valuable pages.

 

Build new landing pages for PPC campaigns

 

Build a bunch of new, nice landing pages for all paid campaigns. Use downloadables as the value propesitoin on a bunch of the pages.

 

Build new review websites to compare competition            

 

Build new websites with different class 3 IP Addresses to review the competition. Use this as a lead funnel to generate leads.

 

Find a few local markets where we can gain traction

 

Targeting cities and states can be a great way to capitalize on low hanging fruit. Find a few local markets we want to target, and go after them to obtain top rankings.

 

 

Competition Analysis

Tip number one to finding online success: know your enemy. By analyzing the most successful sites relevant to your industry, we can gain a fuller understanding of your brand’s current position on the web. From there, we can set realistic goals and expectations for tracking your online progression.

 

SEO Studio

By taking a careful look at your site’s current situation, we’ve been able to determine what’s working and what isn’t working. The following is a compilation of information that sets us up to continually ensure your site’s SEO work is keeping your company ahead of the competition. The research done here is also crucial to the remainder of our campaign strategy.

On-site Optimization Research

 

Root Terms Geo-Qualifiers
Hard Money Loans San Diego
Hardmoneyloan

 

Salt Lake
Real Estate Investment

 

Las Vegas
Hard Loan San Francisco
Fix and Flip California

Basic Indexing Analysis

 

Your site has…

Robots File Yes
XML Site Map Yes
Number of Indexed Pages 1,140

 

Basic Link Acquisition Analysis

 

Number of Backlinks: 212

Link Diversity: 19

Domain Authority: 37

Domain MozTrust: 3.24

Top 3 Anchor Text Terms:

  1. com

 

**Problem**

All links point to www.xxx.com This page redirects to dohardmoney.com. We need to build new links to the second URL.

 

 

 

Content Catalyst

After evaluating your industry’s online presence, we’ve been able to target some specific keywords that prove to be most successful. Below, we’ve broken out those keywords into specific terms that will be applicable to your target personas, and constructed a content campaign around those terms.

Keyword Map

 

CATEGORIES Hard Money Loan Real Estate Investment Fix to Flip
KEYWORDS Hard Money Loan Real Estate Investment Tips How to Fix to Flip
Hard Money Lender Real Estate Investment Ideas Fix to Flip Course
Best Hard Money Loan

 

Best Real Estate Investment Fix to Flip Advice
Best Hard Money Loan Learn How to Invest in Real Estate Fix to Flip Houses
Hard Money

 

Real Estate Investment Guide Fix to Flip House

 

CTA’s

 

Option 1: “Get 100% Financing”

 

WHAT? Get 100% financing

WHERE? Online

WHY? Best financing option available

 

Option 2: “Beginners Guide to Start Flipping Houses”

 

WHAT? Download free guide to flipping houses

WHERE? Landing pages

WHY? Free educational material to learn how to flip houses.

 

Option 3: “Register for Our Free Webinar”

 

WHAT? Register for free online webinar

WHERE? Landing page

WHY? Learn how to start flipping houses

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Content Calendar

 

 

Month One: April 15 – May 15

headline keyword persona cta post date
1 3 Things Most People Do Wrong When Flipping Houses Flipping Houses Fresh Start Freddie Free Guide 04/23/2018
2  What I Wish I Knew When I Got My Hard Money Loan Hard Money Loan Contractor Carl 100% Financing 04/30/2018
3  10 Steps to Success with Real Estate Investment Entrepreneur Eric Moms with children and teens, dads with children and teens Sign Up for Webinar 05/07/2018
4 3 Way You Know You Chose the Wrong Hard Money Lender Hard Money Lender Contractor Carl Request a Free Consultation 05/14/2018

 

 

Guest Posting

BY-LINE TOPIC persona POSTING SITES COMPLETED DATE
Guest Post Business of Flipping Houses Business of Flipping Houses Open Real Estate and Buseinss 4/15/2018

 

 

 

Lead Laboratory

In an effort to garner new business and nurture existing clients, we have come up with a specific method of generating a spark between your audience and your brand. The following outlines the strategy behind the collateral we’ll be producing over the next quarter.

Overall Strategy

 

 

Prospective campaign launch date:

 

Targeted Persona:

Overall Topic:

 

Call to action Number of Collateral Pieces Completion Date
Downloadable Beginners Guide to Flipping Houses 1 N/A
Landing Page Learn to Start Flipping Houses 1 N/A
Lead Nurture Campaign Free Guide to Get Started Fix to Flip 1 N/A
Ad Management AdWords, Facebook, and LinkedIn 1 N/A

 

 

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