Hiring An Unknown Is A Risk
Hiring an unknown is often a risk. When it comes to SEO, most younger new hires have the appearance of being in touch with what is going on in the industry. In reality, most lack the experience to be e ective and in touch with the real world to provide results that matter.
Digital Flavor is comprised of industry profressionals that have real world experience. We have worked for industry leading SEO providers and maintained clients of our own. Our team of professionals have experience and knowledge outweighs that of a new hire.
Hiring A Full Time SEO Is Hiring One Skill Set
Hiring an employee to do SEO limits your reach. They may only know SEO or a little bit of everything. What a company needs is SEO, a Designer for marketing and conversion, and a skilled writer. You would have to hire at least 3 people to get what you really need.
Digital Flavor is has an experienced SEO professional, a seasoned graphic designer, and top notch writers. These three elements, when combined correctly provide you with greater exi- bility and a far more e ective use of your dollars. In the end, Digital Flavor is more a ordable.
Hiring A Full Time SEO Is A Bigger Risk
Hiring a new hire is more often than not far more expensive. You don’t have time or money to train an inexperienced person whos heart may or may not be into their work.
Digital Flavor is made up of a team of people that are personaly invested in their careers and make a daily constant e ort to maintain a level of knowledge and professionalism to remain on top of their game. The outcome is a more dedicated and invested result.
Hiring A Full Time SEO Can Be Way More Expensive
Hiring a full time employee may seem like a good idea. It depends on the level of pay you are able to invest in that employee and their skill set. You will have to pay not only their salary but all also for tools, equipment, taxes, and all the other fees associated. It’s a big expense.
With Digital Flavor, you can get a level of service of three di erent skill sets, at a professional level, and get quality and lasting results that for often a lower cost than that of hiring a full time employee.
US THEM US THEM US THEM US THEM
Here’s a challenge for you.
Go online, nd a job board – the more targeted it is towards marketers, the better—and then announce that you’re looking for an inbound marketer.
You’re about to receive a slew of emails from liberal arts students, stay-at-home moms, retired history pro- fessors, and even that kid who works at the Starbucks down the street. “I’m the perfect inbound marketer,” they’ll claim. “I’m always on Facebook!”
With so many social media channels available to the public today, everyone suddenly fancies themselves a social media marketing guru.
Some will even go as far as add it to their resume and then market themselves as a Social Media Brand Am- bassador, Social Media Strategist, Social Media Marketer, or whatever other title they can dream up.
But let’s face it; it’s hard to nd a real inbound marketer who actually knows what they’re doing and has proven it with results. What you really need is someone who knows more than Facebook. A professional who turns your rough marketing plan into a gem that makes puts your ROI through the roof.
What does a superstar inbound marketer look like?
A er all, your business is no place for any run-of-the-mill inbound marketer. What you need is a superstar who truly believes in the success of your business.
How can you spot such a smart, enthusiastic, and compatible superstar in a sea of Twitter-addicted self-pro- claimed social media gurus and a-dime-a-dozen inbound marketers who are just in it for the paycheck?
Examine each candidate carefully and seek out these ve elements for the perfect inbound marketer (yield: one awesome employee):
1. Extensive experience
Experience is paramount when it comes to nding the right inbound marketer for your business.
While it’s true that the perfect candidate could be fresh out of college with little to no experience but a very high aptitude, it would still be unwise to hire this person as your lead marketer.
Your business doesn’t have the time and resources to be a guinea pig for an inbound marketer who’s still trying to nd their footing.
You need a seasoned inbound marketer who has all of the knowledge and experience necessary to make your business succeed right o the bat.
Solution: The best way to determine a candidate’s competency as an inbound marketer to ask about their past campaigns. Have them show you their portfolio and explain what they have accomplished in the past.
2. Diverse skills
While it’s up to you to decide just how seasoned you want your inbound marketer to be, there are some diverse skills your ideal candidate must have under their belt:
Eye for Design: Even the best content in the world will be ignored if it’s not displayed in a way that’s ap- pealing and optimized for all digital devices. Your inbound marketer doesn’t have to be an award-winning designer, but they still need to be able to recognize and appreciate good design.
3. Outstanding writing ability
Successful inbound marketing is impossible without great content. Your inbound marketer will be responsi- ble for getting engaging content produced on a regular basis.
Content is what will keep people coming back to your website, so you better hire one who can write really well.
Not only that, but your inbound marketer must also have a keen eye for grammatical errors and a knack for writing killer headlines.
Great writing can launch your rankings, tra ic, and conversions. And is a key part to your inbound marketing plan.
4. A clear vision for your business
Of course, it’s always important to see eye to eye with each of your team members, but it’s extra important to be on the same page as your inbound marketer.
The more your inbound marketer understands what you’re looking for, the more they will be able to meet (or hopefully exceed) your company’s goals.
Before you hire someone, you need to determine if this person can gain a clear vision of your business and see where it needs to go.
Give them a test! Find out what a prospective marketer might suggest for a 30, 60, 90, or overall inbound strategy.
Make sure you’re both on the same page.
5. Flexible and adaptable
The internet is evolving faster than ever.
New social media, advertising, branding, and a zillion other types of trends emerge every day. This fast-mov- ing industry is going to eat your business alive if your inbound marketer doesn’t stay on top of the trends at all times.
That’s why you need to hire an inbound marketer who can roll with the changes with a smile on their face.
That means continuously learning new trends, questioning old marketing tactics, and adapting your compa- ny’s inbound marketing strategies accordingly.
Here’s a tip: Don’t hire anyone who calls themselves an SEO marketer (or even has ‘SEO’ in their job title). In case you haven’t heard, SEO is dead, and any good inbound marketer will know that.
5. A go-getter personality
A good inbound marketer gets stu done, one way or another. In other words, you should never, ever bring a passive person on board to run your company’s inbound marketing campaign.
Your inbound marketer needs to be reliable, tenacious, and vigorous enough to meet tight deadlines, make di icult decisions on the spot, and produce results.
They need to have what it takes to get stu done, stat.
You think found the perfect inbound marketer. Now what?
Finding a superstar marketer is only half the battle. There are certain things that need to happen in order to experience results with inbound marketing. Let’s talk about what you can expect as you and your inbound marketer get started.
It takes more than just busy work to get your campaign going. Half-hearted e orts may make you feel good for trying, but they won’t actually help those ROI numbers creep up.
Your newfound team of marketers has various skill sets. You’ve got to get them working synergistically to really make things happen.
What can you expect this group of coders, writers, designers, search engine experts, and social media wiz- ards? What will it look like when they are working in harmony on a solid strategy that will bring the returns?
Partnering with your inbound marketing agency increases your chances of actually getting results. Especial- ly when compared to doing it yourself.
What you need is more tra ic, more leads, and more customers. What you don’t need is more excuses, more “good trys,” and more failed attempts.
Your inbound marketing agency has already worked out the kinks. They have gured out what works and what doesn’t, which means they have the ability to put you on a fast track toward success.
But hold your horses. The organic workings of the internet universe can take some time. The years of experi- ence your inbound marketer has, means you’ll get there ahead of the DIY-ers. You’re all the closer to achiev-
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ing those rankings, tra ic, and customer conversions.
Relying on an in-house team to handle your marketing is expensive, not to mention time consuming. Part- nering with the right inbound marketing agency is far cheaper than doing it yourself.
To be successful with your inbound e orts, you need to be doing the following on a regular basis:
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Partnering with the right agency will:
- Get you results faster (more tra ic, more leads, and more customers)
- Save your company big-time money in comparison to building an internal team
- Keep your time and energy laser focused on what you already do bestReady to get started?At Digital Flavor, we always start by providing a custom inbound marketing analysis; it’s free. Click here to request yours!Inbound Marketing Starter Pack Solutions for Smarter Content Marketing
Here’s what we’ve got for you:
• 6 high-impact e-books on inbound marketing, content marketing, SEO, and web design, along with 2 case studies.
• 1 customized inbound marketing analysis (done by humans) that details your current online e orts with speci c and actionable recommendations for improvement.
• An organized reference guide to the “best of the best” of Copyblogger.com, and how it all pro tably ts together.
We’re ready to help you transform your inbound marketing plan so you can start seeing those numbers climb and returns grow. Unlock the secret to better business right here, right now.